Smart City Futures engages business through de Bono
Contact information:
Jo Graham,
Marketing Promotions Manager,
The Manchester College,
+44 161 920 3547 office,
Jo.Graham@themanchestercollege.co.uk
The Manchester College http://www.themanchestercollege.co.uk/ hosts workshop to create meaningful business and educational links
NEWS FACTS
The Manchester College, one of Smart City Futures partners, will be conducting a creative thinking techniques session with the De Bono Foundation UK to improve creative and media skills of its learners, in its bid to train the workforce of the future.
The Shaping Creative and Media Skills workshop is one of Smart City Futures’ events taking place as part of the De Bono Creativity & Innovation week, and will take place on Friday 14 November at the college.
The event will be a key opportunity for creative and media industry representatives and educationalists to improve links with business and the college to support this objective.
The day will include sessions in creative thinking techniques from two highly regarded Edward de Bono Foundation trainers:
- Helen Fraser, Learning & Development Executive, The De Bono Foundation UK
- Robert DeHaas, Master Trainer and Project Manager, De Bono Centre for Expertise, School for the Future, Netherlands
The trainers will use De Bono techniques including the 6 Hats, Lateral Thinking, Simplicity and DATT and explore ways these techniques can be applied to real life situations.
This event will support Smart City Futures’ theme of Improved Professional Support for Sustainable Futures which aims to engage Manchester’s professional and Smart City Future’s academics to work together in supporting wealth creation and to link sustainable solutions to current problems.
The work of Smart City Futures will culminate in the Final Conference, 21 – 23 July 2009, Lowry Centre, Manchester, which will showcase the work Smart City Futures has achieved in Manchester.
MULTIMEDIA ELEMENTS
Download Smart City Futures’ logo
Download De Bono logo
Download The Manchester College logo
ABOUT SMART CITY FUTURES
The Universities of Salford, Manchester, Manchester Metropolitan University and The Manchester College have formed an academic coalition, called Smart City Futures, to work in partnership with civic leaders, professionals and citizens in the Greater Manchester Region. The aim of this initiative is to forge stronger relationships between academics, businesses and the community. Through this innovative drive we are identifying issues, sharing knowledge, unlocking creativity and producing solutions to ensure this thriving city region stays at the forefront of policy, strategy development and decision making within the UK and as a model for regions throughout the world.
ABOUT THE DE BONO CREATIVITY & INNOVATION WEEK
The De BonoCreativity & Innovation Week (10 – 14 November 2008) is a series of workshops and seminars for business, education and political leaders from across the Manchester region. Co-hosted by Smart City Futures partners and using De Bono creative thinking techniques the highlight of the week will be the opening of the Edward de Bono Foundation UK’s Centre for Serious Creativity & Constructive Thinking at Manchester Metropolitan University.
ABOUT THE MANCHESTER COLLEGE
The Manchester College is a brand new institution; resulting from the merger of City College Manchester and MANCAT to form one brilliant new institution with more courses and facilities than ever before.
The learner is at the core of the formation of The Manchester College as well as provision of excellence in learning and training for the residents of Manchester and beyond.
The Manchester College is based at many sites across the city: from Moston and Crumpsall in the North to Wythenshawe and West Didsbury in the South as well as several locations in the city centre. Each has its own specialist facilities and resources, so the college is brilliantly placed to offer a huge range of opportunities for students and learners of all ages.
ABOUT DR EDWARD DE BONO
Dr Edward de Bono is the creator of the term Lateral Thinking and the founder of de Bono Thinking Systems, which, for the past 37 years, have profoundly influenced the way businesses, government and education leaders think and behave. Dr Edward de Bono is the author
ABOUT THE EDWARD DE BONO FOUNDATION UK
The Edward de Bono Foundation UK is a registered charity in the teaching and advancement of education, scientific knowledge, research and sponsorship of innovative concepts in the disciplines of human thinking and the processes of human though. Edward de Bono’s Thinking Systems, include Six Thinking Hats, Simplicity, Lateral Thinking and DATT (Direct Attention Thinking Tools). The foundation has the philanthropic purpose of promoting innovation and thinking skills across the full spectrum of society and ahs the objective to bring the de Bono Thinking Systems into Education, Industry and Government in the UK.